Take Your Floorcloth to the Door

Business Card Floorcloth  Angie Nelson © 2011

Why not greet your customers at the door with your logo and product information?  You know what "they" say about branding...the more places people see your logo the more likely you and your business will be remembered.

Angie Nelson © 2011

I made this floorcloth/business card for the stair landing leading up from the shop to my studio. People always ask, "what's up there?" Now they are asking to GO up there. It's opened the door to more questions about my work which is the whole point of having my studio above my store. Right? 

Before our Spring Open House at Ranch Dressing Handmade and Vintage, I'm going to make one for the shop as well that will be placed at the front door where this photo was taken. It will be more rectangular to span the width of the double doors. Didn't know you could take your floorcloth outside? Sure you can.

Angie Nelson © 2011

There are only a couple of things to remember before placing your floorcloth outside...

1. Sweep the floor surface completely clean of any and all grit. You can, but don't have to, place a very thin rug pad beneath it. No mesh; anything with a pattern will transfer to the surface...permanently. 

2. If it's windy or rainy, take it in. Water will not hurt it, but you don't want it soaked through and through.

Other than that, you are good to go. I can only recommend this for MY rugs because I know what they are made of. I use the best materials available for making a quality product that will last you indefinitely with proper care. 

Angie Nelson © 2011

You will notice in the photos that they are heavy and lie flat. My floorcloths resemble a thick, heavy piece of leather in both weight and feel even though the base material is #8 canvas duck. After all is primed, and painted with multiple layers and then with acrylics for the artwork, they are sealed with 5 coats acrylic poly on the front. If you let me know ahead of time that you will or may even use yours outside in a covered area, I will add a couple of sealer coats to the back for added protection. 

To clean them, just sweep and mop with your floors or wipe with a damp cloth. Floorcloths are ideal for the door area as there is never any problem with doors catching them like with a thicker type traditional rug.

Want one for your business or as a custom welcome mat inviting guests into your home? I can help you with that. Send an email to angie@freereinart.com or call me to set up an appointment at the studio 336-905-0386  Let's get started! I'm excited to see what you have in mind.

Get Your Kicks....on Route 66

Well... as my dad would say.... that's a deep subject...

Well, I'm just going to come out with it. I'm offering up the new Route 66 floorcloth, Get Your Kicks, to you a little early....remember, I designed it for the Design America-Texas show in May. Well, we are NOT going.

Get Your Kicks floorcloth by Angie Nelson

Without going into a lot of personal details, I will just say that our plans have changed unexpectedly. I'm disappointed, but it's okay.

I'm happy with the way this one turned out. Like most of my recent work it's fun! Life is too short here on earth to be so serious all the time. As long as you put a floorcloth on a hard floor it will work anywhere you want to put it. I think this one would be perfect in a recreation room. I can see a juke box and a popcorn machine in there somewhere.  

Each vintage tag is from one of the 8 states on Route 66

Notice the faux cracks in the pavement...and, notice the visual texture of the pavement

I've put it up on my website and Etsy shop and it ships free in the lower 48. Can't beat that!

Playing Catch-Up

According to my calendar this floorcloth should have been finished last Friday. Being sick with the flu for a week sure put a hurting on my schedule, but I'm making good time this week since this is a standard design and I already have the measurements, and templates ready. I am updating a couple of the colors, but not by much. Turquoise and red are still very classic in western design. I will add the bears this afternoon and hopefully wrap it up by tomorrow and be ready to cut and prime canvas for the next three floorcloths. To see what this floorcloth will look like click here....Hugging Bear with fringe (This one will not have fringe)

I'm starting a round floorcloth next week that should take me about two weeks to complete. It too is a standard design, but I've not done it as a round rug yet. I'm excited to start it. The colors are bold and exotic, as you can see in the color bars above. I bought paint yesterday and I just can't wait to get cracking!

I guess this makes for one of the most boring posts ever...I'm just trying to get back into the swing of posting! It's all I can do to stop for five minutes and do this. Thanks for  hanging in here with me! As I get caught back up I will do a better job keeping you updated.