Friday, April 1, 2011

Take Your Floorcloth to the Door

Business Card Floorcloth  Angie Nelson © 2011
Why not greet your customers at the door with your logo and product information?  You know what "they" say about branding...the more places people see your logo the more likely you and your business will be remembered.

Angie Nelson © 2011
I made this floorcloth/business card for the stair landing leading up from the shop to my studio. People always ask, "what's up there?" Now they are asking to GO up there. It's opened the door to more questions about my work which is the whole point of having my studio above my store. Right? 

Before our Spring Open House at Ranch Dressing Handmade and Vintage, I'm going to make one for the shop as well that will be placed at the front door where this photo was taken. It will be more rectangular to span the width of the double doors. Didn't know you could take your floorcloth outside? Sure you can.

Angie Nelson © 2011
There are only a couple of things to remember before placing your floorcloth outside...

1. Sweep the floor surface completely clean of any and all grit. You can, but don't have to, place a very thin rug pad beneath it. No mesh; anything with a pattern will transfer to the surface...permanently. 

2. If it's windy or rainy, take it in. Water will not hurt it, but you don't want it soaked through and through.

Other than that, you are good to go. I can only recommend this for MY rugs because I know what they are made of. I use the best materials available for making a quality product that will last you indefinitely with proper care. 

Angie Nelson © 2011
You will notice in the photos that they are heavy and lie flat. My floorcloths resemble a thick, heavy piece of leather in both weight and feel even though the base material is #8 canvas duck. After all is primed, and painted with multiple layers and then with acrylics for the artwork, they are sealed with 5 coats acrylic poly on the front. If you let me know ahead of time that you will or may even use yours outside in a covered area, I will add a couple of sealer coats to the back for added protection. 

To clean them, just sweep and mop with your floors or wipe with a damp cloth. Floorcloths are ideal for the door area as there is never any problem with doors catching them like with a thicker type traditional rug.

Want one for your business or as a custom welcome mat inviting guests into your home? I can help you with that. Send an email to or call me to set up an appointment at the studio 336-905-0386  Let's get started! I'm excited to see what you have in mind.


  1. thanks fro supporting BeYourOriginalBest!

  2. Ohh! That's a cool lookin' doormat you have there. It's a unique way of informing your customers of what's happening in your shop. I'd usually see posters, but putting the ads on the doormat? You have a great thought engine running there! Oh, by the way. Have you tried putting the ads on the door itself? I mean, paint the doors like it's a business card? Just asking. =P


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